Sound-a different noise from the PTx Pros and ICON irons.
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I would liken the overall club head footprint to a Wilson/Staff D7, Cleveland UHX, or XXIO X Black. That, my swing flaws will be minimized, and results maximized. When placed behind the ball, I automatically got the feeling that these would be easy to hit and gave me confidence to swing away. It’s not egregious, but most definitely prominent. These are definitely “game improvement” irons! The thicker top line, the wider v-sole, and a generous amount of offset screams forgiveness. “We even recently moved our SCOR4161 production facility to Fort Worth in anticipation of returning the Ben Hogan Company to its rightful and historic place in the top tier of golf equipment brands.”ĮIDOLON Brands, LLC.Finally got a chance to hit the EDGE EX irons in between downpours and the thunderstorms! “Ben Hogan and his golf company were, and always should be, Fort Worth treasures,” explained Koehler. Koehler emphasized that the “new” Ben Hogan Golf Equipment Company would be based in Fort Worth, rather than at EIDOLON Brands’ headquarters further south in Victoria, Texas. No golf clubs bearing the Ben Hogan brand have been introduced to market during the past seven years. The Company was moved from Fort Worth in the early 1990s, only to return for a short time a few years later.
#New ben hogan irons professional#
For over forty years, Ben Hogan irons were instrumental in hundreds of victories on all the professional tours and were favored by thousands of club professionals and top amateur golfers.
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The Company’s first set of irons, named “Precision”, was introduced in 1954. Hogan’s unprecedented season in which he won golf’s Triple Crown. The Ben Hogan Company was founded in late 1953, following Mr. Our commitment to the Ben Hogan legacy is to ensure that every product delivers unmatched precision and dedication to the art of shotmaking, providing equipment that allows golfers of all abilities the opportunity to optimize their skills.” “There was a wealth of genius in those early clubs. Hogan believed about golf clubs, and dissecting early Ben Hogan designs to understand his performance principles and knowledge of what a golf club should do,” explained Koehler. To be in a position to assemble and lead a team of equally committed Hogan disciples is an honor I could not even have imagined.”Īccording to Koehler, an R&D team has already been working on the new Ben Hogan club designs, and the first offerings are targeted for introduction in 2015. I grew up with “Power Golf” and “Five Lessons” as my golf textbooks, and always played Hogan irons from my very first cut-down 5- and 9-iron. Hogan before the war and considered him a true hero, so I did, too. Hogan’s values and principles from my father,” Koehler reminisced. “My golf life began with an introduction to Mr. He is also the architect of the SCOR4161 product line, which has garnered numerous media awards and consumer accolades for challenging the design and performance of conventional wedges and set-match short irons.įor Koehler, creating the ‘new’ Ben Hogan Company represents an opportunity to honor the legacy of two of his heroes – his father and Mr.
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Terry Koehler, President/CEO of EIDOLON Brands, LLC is a lifelong Ben Hogan devotee and former Director of Marketing of the Ben Hogan Company. Hogan’s values and are the ideal team to bring the Ben Hogan name back to its historic leadership position in the equipment industry.” With EIDOLON’s core management team having over 150 years of Ben Hogan Company experience in manufacturing, sales, product development and marketing, there is no question they understand and embrace Mr. “As we became more acquainted with Terry Koehler and EIDOLON Brands, it became clear that this company exhibits the values, spirit and passion that Ben Hogan always represented to the golf community. “Respecting the history and the legacy that Ben Hogan built with the golfing public, we were determined to find just the right group to drive that effort,” added Feldenkreis. “After much deliberation, we are excited to have Eidolon Brands reintroduce the Ben Hogan brand back into the golf equipment sector.” “Since our purchase of the Ben Hogan brands in 2012, we have been contacted by many parties inquiring about the return of this revered brand to the equipment business”, explained Feldemkreis. This re-introduction of Ben Hogan golf clubs coincides with the 60th anniversary of the introduction of the first Ben Hogan irons in the fall of 1954. Oscar Feldenkreis, president of Perry Ellis International and Terry Koehler, president of Eidolon Brands, LLC have announced that after a seven year absence from the golf equipment marketplace, the Ben Hogan Company will return to the business of club-making in 2015.